Search engine optimization (SEO) is the greatest and most effective digital marketing strategy and provides profitable results to the marketer. It is the key answer to attracting users to a site, increasing traffic, boosting brand reputation, increasing conversions, enhancing customer experience, improving brand visibility and building industry relevance and credibility. However, it can be a frustrating process, especially when you are not seeing the outcome, improvements in traffic, or an increase in revenue. If you find out that your SEO tactics and efforts are not paying off, it might be a sign that your approach needs to be updated.
In this article, we walk through the major reasons why your SEO isn’t working.
1. Your website loads slowly.
Load speed measures how easily and quickly your brand content loads. If your site takes too long to load, your site ranking and visibility will go down, and in return, potential customers will leave your site. To fix load speed, choose a reliable and credible website builder, optimize images, enable caching, optimize HTML code, and minimize your files.
2. Keyword staffing.
This is repeatedly using the same keywords over and over again without it being placed in a useful context to manipulate Google ranking. Keyword staffing can negatively impact your SEO efforts and can even get your website removed from search engine. A well-researched and unique keyword increases the chances of a high website ranking.
3. Poorly structured website.
A poorly structured website has a cluttered layout, a non-responsive design, lack color and contrast, has hidden navigation menu, and has inconsistent typefaces. If the viewer’s find that your website is not well organized they will leave your site. A well-structured website with images, videos, graphics, color, font size, and a search bar attracts people and is so crucial for SEO.
4. You are ignoring mobile users.
Most of your potential customers are most likely going to use a mobile phones to access your website. If they have problems accessing images, text and navigating through your site, this can be the reason why your SEO isn’t bearing fruits. To fix this ensure that your website is responsive, is mobile friendly, and can easily adjust to fit the device.
5. Low-quality content or your niche is too competitive.
High-quality content is fundamental to high website ranking. If your content isn’t useful, doesn’t describe your product and services or is duplicated, it will negatively impact your SEO. Additionally, if your niche competitors are well-established, you will have difficulty getting to the top of the search engine bar.
Create unique and engaging content that describes and resonates with your brand’s values, mission and goals.
6. Backlinking challenges.
Back linking are links from other blogs that directly point back to your site. Back linking implies that your content is useful, reliable and informative. Back linking plays a very vital role in gaining popularity and it is the foundation for a successful SEO camping. When choosing pages for back linking ensure they are relevant and follow Google links guidelines.
7. Ignoring Google guidelines.
Google provides free webmaster resources that improve SEO. Pay attention to these guidelines. Familiarize yourself with webmaster tools and guidelines to improve your ranking and understand the common problems on your site.
Conclusion
SEO is not a one-time project and requires a lot of consistency and effort to meet the changing needs. It can take a while to work and yield the desired results, especially when working on a new site. Focus on the technical issues and do not give up too quickly.